04VVIBU112 International Business, book exam 5 ECTS

Name of Study

International Business, book exam

Implementation time

Summer 2012 (21 May - 31 August 2012)

Detailed timetable

Exam on Wed 29 August, 2012 at 4.30 pm

Lecturer in charge

Other lecturers

Visiting lecturers

Target groups

Min/max number of participants

Exam dates

 Exam on Wed 29 August, 2012 at 4.30pm

Resit dates of the exam

Learning outcomes

On completion of the course students will:

• Understand how the international marketing environment influences how firms operate
• Understand frameworks and processes that provide a means to systematically identify and evaluate marketing opportunities
• Be able to develop an international marketing strategy that is appropriate for the firm given the environment and market context
• Be able to develop a plan for activities that will ensure that a firm’s international marketing is effective and sustainable

Content

Isabel Doole and Robin Lowe: International Marketing Strategy, 6^th Edition, London: Cengage Learning. ISBN: 978-1-4080-4407-0.

Harold Boeck & Ygal Bendavid & Elisabeth Lefebvre: Evolving B2B e-commerce adaptation for SME suppliers;
Journal of Business Industrial Marketing, 24/8 (2009), 561-574.

Dave Crick: The internationalisation of born global and international new venture SMEs,
International Marketing Review, 26/ 4/5 (2009), 453-476.

 Elie Chrysostome, Philip Rosson: The internet and SME internationalisation: promises and illusion;
Journal for International Business and Entrepreneurship Development, 4/1/2 (2009), 107-118

Virtuality

5 ECTS

Proportion of R&D

0 ECTS