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Learning outcomes

  • explain the principles of scientific research and the research process
  • adopt a research-oriented and developmental approach to work and use the latest research data
  • apply common research methods used in the field, e.g. case study, action research and design science
  • write according to the principles of scientific writing
  • report the findings of their work in research reports
  • evaluate the reliability of scientific data and its usefulness in business

Contents

  • defining a research task and research focus
  • qualitative research methods and CASE studies
  • action-based research methods: action research and design science

Prerequisites

A minimum of 80 ECTS credits

Delivery and assessment

1. In-class learning: Active participation in contact sessions, assignments.

2. Distance assignments: Assessment on a scale of 1-5 and the assessment criteria.

Learning materials

Mark Saunders, Philip Lewis and Adrian Thornhill, Research Methods for Business Students, Prentice Hall

Robert K.Yin, Case Study Research, Design and Methods, Sage Publications

 

 

 

 

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