47AOEC005 eCommerce 5 ECTS
The student will
- know web business models and can identify their applications
- be able to select an appropriate web business model
- be able to select an appropriate and suitable e-commerce solution
- be able to implement a functional web shop using a web shop service solution
- understand the key concepts of e-marketing
- be able to apply the potential offered by e-marketing in business
Web business models, technical options for implementing e-commerce solutions, supply chain models in e-commerce, the implementation of a web shop on a service solution, the payment options on a web shop, e-marketing, affiliate programs, search engine optimization, marketing in social media
Delivery and assessment
Online, no contact lessons. Students implement a working web shop with an e-commerce service. Other topics are studied through versatile and appropriate learning tasks.
Materials specified by the lecturer and produced during the course.
15 ECTS credits of business studies