04IB042 DOING BUSINESS WITH THE FINNS 5 ECTS
is able to assess the strengths and weaknesses of the Finnish markets in general, as well as certain regions.
is able to understand the Finnish business culture.
is able to assess business opportunities for a foreign firm planning to enter the Finnish markets.
is able to assess company's resources especially from the marketing mix point of view when entering the Finnish markets.
is able to draft an effective market entry plan to the Finnish markets.
- gets to know some businesses and industrial fields in Finland
Finnish market information, the history and presence of Finnish Industries. Different sectors in Finnish economical structure: production, services, role of government and regions. Mega Trends in Finnish markets, decreasing and growing sectors. How to enter Finnnish market, whom to contact, where to find help? Entry plan for Finland. Business visits and visiting lecturers.
Assessment and Evaluation
Market Entry Plan 1-5 (Accepted/-Failed), different assignments in the course.
Provided by lecturers.