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PROFESSIONAL STUDIES 75 ECTS

04IB010 International Business Operations 15 ECTS

Learning Objectives for the Module

The student

  • understands the internationalization process
  • is able to evaluate different internationalization options
  • knows the characteristics of different market areas
  • understands the difference between domestic and international marketing
  • is able to execute international marketing actions
  • is familiar with the different aspects of the international economics
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