Page tree
Skip to end of metadata
Go to start of metadata

04IBU013 INTERNATIONAL MARKETING 5 ECTS

Learning Objectives

The Student

  • develops understanding about what kind of steps are involved in the international marketing decision making process
  • acquires an overview on the contemporary international marketing environment
  • develops strategic thinking, and skills to analyze international global markets and market opportunities
  • further develops understanding about  the competitive tools of customer oriented marketing, and how to apply the customer oriented marketing tools towards international target market(s)
  • gains perspective to the challenges of managing international / global marketing operations

 

Contents

International marketing environment,  international marketing entry opportunities, international marketing strategies, international marketing planning, international marketing programme and tools

 

Assessment and evaluation

Active participation to the contact lectures, class exercises, small case studies, course work, exam

Evaluation: 1-5

  

Materials

Materials provided by the lecturer

 

 

 

 

 

  • No labels