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04IB022 MARKET ENTRY TO ASIAN MARKETS 5 ECTS

Learning Objectives

The student

  • Develops understanding of Asian countries´ role in the global economy: past and present situation
  • Develops understanding of the core factors related to economic, cultural and political environments
  • Develops understanding of the business environment, its opportunities and challenges
  • Is capable of identifying differences and similarities between the chosen Asian countries
  • Is capable of identifying future business opportunities and development scenarios

Contents

An Asian perspective on global economic development,  external environment such as economic, cultural and political in the chosen Asian countries, entry and marketing options, experiences of Finnish companies in Asia.

Assessment and evaluation

Active participation to the contact lectures, class exercises,  course work, exam

Evaluation: 1-5.

Materials

Materials provided by the lecturer

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