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PROFESSIONAL STUDIES 75 ECTS

04IB020 Market Orientation 15 ECTS

Learning Objectives for the Module

The Student

  • understands market related issues such as economy, politics, culture, religion and their effects in business life
  • is able to find relevant marketing data of different regions for the purpose of succesfull business transactions
  • gains general and country specific business related information
  • real life cases open the business making in different market areas
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