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04MAR030 Digital Marketing Communication 15 ECTS

Learning objectives  


  • is able to undertake digital marketing planning
  • is able to describe the meaning and possibilities of social media in business
  • is able to design communicative and interactive websites
  • is able to make a plan for a profitable online store 
  • is able to use web analytic tools for planning 
  • is able to apply social media as strategic and tactic tool for various marketing purposes
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