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04MAR031 DIGITAL MARKETING COMMUNICATION AND ONLINE SHOPPING 10 ECTS

Learning objectives

The student:

  • is able to design communicative and interactive websites
  • is able to guarantee accessibility, usability and functionality in different user interfaces (desktop, tablets,mobile)
  • is able to keep updated in the trends and analytical tools of the digital marketing
  • is able to create an attractive web store and understands modern customer behavior in online shopping
  • is able to explain the role of digital marketing communication strategy in successful business
  • is able to create an effective communication plan for engaging digital consumer

Contents

Digital marketing communication, interactive websites, different user interfaces, analyzing tools, web design, web stores, online shopping, customer behavior in digital environment. Project work.

Prerequisites

Liiketoimintaosaaminen 30 OP

Assessment

Individual and course work

Materials

Provided by lectures

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