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04MAR011 INNOVATION PROCESS FOR SERVICES AND PRODUCTS 10 ECTS

Learning outcomes  

The Student

  • is able to describe the basics of innovation processes through which new services and products are launched to the markets
  • is able to manage sustainability in service and product development
  • is able to describe the success factors in new service/product management
  • is able to recognise the importance of market analysis and customer participation in new service/product development
  • is able to conduct a new service/product development process 
  • is able to be aware of the demand for building quality and saving natural resources in NSD/NPD 
  • is able to explain the concepts of immaterial rights and rights for intellectual knowledge and s able to take into account these rights in innovation process
  • is able to able to take into account immaterial rights and rights for intellectual knowledge in innovation process

Content  

Innovation processes for new services and products Project work 

Prequisites  

Asiakassuhteet ja markkinointi 5 op / Customer Relations and Marketing 5 ECTS

Assessment  

Assignments Project work

Learning materials  

Course Materials (lectures, handouts, internet links, assignment core points and other materials issued be the lecturers during the course) Marketing Plans for Services AComplete Guide, Frow Pennie, Payne adrian, McDonald, Malcolm (ebrary)

                     

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