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04MAR032 MARKETING IN SOCIAL MEDIA AND ANALYTICS 5 ECTS

Learning objectives  

The student 

  • is able to apply social media as strategic and tactic tool for various marketing purposes
  • is able to target marketing and selling according to specified customer profiles and design continuous interaction
  • is able to utilize various analytical tools provided for social media 
  • is able to design activating content and marketing communication materials according to integrative marketing strategy

Contents  

Strategic planning for social media marketing, social media applications, target marketing for customer profiles, analyzing success in using social media campaigns. Project work.

Prerequisites  

Liiketoimintaosaaminen 30 op

Assessment  

Individual and course work

Materials  

Provided by lecturers

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