04YRI013 eCOMMERCE 5 ECTS
- is able to describe web business models and identify their applications
- is able to make appropriate selection of a web business model
- is able to make appropriate selection of a suitable e-commerce solution
- is able to implement a functional web shop on a web shop service solution
- is able to use central concepts of e-marketing
- is able to apply the potential offered by e-marketing in business
Web business models, technical options for implementing e-commerce solutions, supply chain models in e-commerce, implementation of a web shop on a service solution, payment methods of a web shop, e-marketing, affiliate programs, search engine optimization and marketing in social media.
Virtual implementation, no contact lessons. Students implement a working web shop with an e-commerce service and other topics are studied with versatile and appropriate learning tasks.
Material directed by the teacher and produced during the course.