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04YRI013 eCOMMERCE 5 ECTS

Learning objectives

Student

  • is able to describe web business models and identify their applications
  • is able to make appropriate selection of a web business model 
  • is able to make appropriate selection of a suitable e-commerce solution
  • is able to implement a functional web shop on a web shop service solution
  • is able to use central concepts of e-marketing
  • is able to apply the potential offered by e-marketing in business

Contents

Web business models, technical options for implementing e-commerce solutions, supply chain models in e-commerce, implementation of a web shop on a service solution, payment methods of a web shop, e-marketing, affiliate programs, search engine optimization and marketing in social media.

Assessment

Virtual implementation, no contact lessons. Students implement a working web shop with an e-commerce service and other topics are studied with versatile and appropriate learning tasks.

Materials

Material directed by the teacher and produced during the course. 

Prerequisites

None

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