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04MIB204 INTERNATIONAL MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT, 5 ECTS, Required

Objectives

is able to describe the relationship between marketing and sales and how marketing impacts the company’s business.
is able to identify he relationship between marketing and sales and how marketing impacts the company’s business.
is able to create an action plan to manage and improve sales and marketing activities.
is able to plan a marketing research and campaign for the company.
is able to understand the need to manage the company brand to achieve a competitive advantage.
is able to evaluate sales and marketing activities.
is able to discuss customer relationship management.
is able to identify customers’ needs, classify customers’ within a customer portfolio, plan efficient and effective processes to take care of customers.

Contents

Marketing process, the seven P’s of marketing, branding and brand management, the sales and purchase processes, building a sales organization, negotiation management. Customer relationship management.

Assessment and evaluation

Pre- assignment(s), lectures, virtual learning, and learning assignment(s). Evaluation 0 - 5.

Materials

Indicated by the lecturers. Antti.Kallio@lamk.fi

 

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