04MIB204 INTERNATIONAL MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT, 5 ECTS, Required
is able to describe the relationship between marketing and sales and how marketing impacts the company’s business.
is able to identify he relationship between marketing and sales and how marketing impacts the company’s business.
is able to create an action plan to manage and improve sales and marketing activities.
is able to plan a marketing research and campaign for the company.
is able to understand the need to manage the company brand to achieve a competitive advantage.
is able to evaluate sales and marketing activities.
is able to discuss customer relationship management.
is able to identify customers’ needs, classify customers’ within a customer portfolio, plan efficient and effective processes to take care of customers.
Marketing process, the seven P’s of marketing, branding and brand management, the sales and purchase processes, building a sales organization, negotiation management. Customer relationship management.
Assessment and evaluation
Pre- assignment(s), lectures, virtual learning, and learning assignment(s). Evaluation 0 - 5.
Indicated by the lecturers. Antti.Kallio@lamk.fi