04IBU602/1 BASICS OF INTERNATIONALISATION 3 ECTS
- understands the internationalisation process of a company
- is capable of obtaining relevant information on potential market areas
- is able to assess the impact of culture on business
- understands the ways of corporate internationalization.
Elements of culture, cultural effects on business, area related information, modes of internationalisation, internationalisation process, entry modes.
Assessment and evaluation
Lectures, group work/learning assignments.
Materials provided by the lecturer and Cavusgil, etc.,2008. International marketing and export management.