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04IBU602/1 BASICS OF INTERNATIONALISATION 3 ECTS

Learning objectives

The student

  • understands the internationalisation process of a company
  • is capable of obtaining relevant information on potential market areas
  • is able to assess the impact of culture on business
  • understands the ways of corporate internationalization.

Contents

Elements of culture, cultural effects on business, area related information, modes of internationalisation, internationalisation process, entry modes.

Assessment and evaluation

Lectures, group work/learning assignments.

Evaluation: 1-5.

Learning material

Materials provided by the lecturer and  Cavusgil, etc.,2008. International marketing and export management.

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