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04IBU604/1 SPECIAL ISSUES OF INTERNATIONAL MARKETING 5 ECTS

Learning Objectives

The student

  • is able to problem solve, analyze and deliver a substantial current international marketing project/seminar.

Content

Use of academic articles and the Internet and practical application of problem solving skills of interrelated issues provide the elements of the problem space.

The specific aims of the problem space will be adjusted each year.

Assessment and evaluation

The completion of the project / paper and a presentation of results. Evaluation: 1-5.

Materials

Articles and the Internet.

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