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Designing services and products 10 ECTS

Learning objectives

The student

  • understands innovation processes through which new services and products are launched to the markets
  • understands the success factors in new service/product development
  • recognises the importance of market analysis and customer participation in new service/product development
  • is able to conduct a new service/product development process 
  • becomes aware of the demand for building quality
  • understands the concepts of immaterial rights and rights for intellectual knowledge.

Contents

Innovation processes for new services and products

Project work

Assessment

Exam

Project work

Materials

Crawford, M. & Di Benedetto, A. New Products Management, 9th edition (2011). McGraw-Hill.

Articles

Prerequisites

Tuloksellinen työskentely 5 op or Efficient working 5 ECTS

Asiakassuhteet ja markkinointi 4 op or Customer Relations and Marketing 4 ECTS

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