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04KVK602/3+5 INTERNATIONAL MARKETING AND LOGISTICS 2+2 ECTS    

Learning objectives

The student

  • understands the internationalization process of companies
  • understands the differences between various market areas
  • will learn the differences between international logistics vs domestic activities
  • with company cases theory is shown in practise.

Contents

International marketing vs domestic, international logistics vs domestic, company cases from different fields.

Prerequisites

04KVK601 Kansainvälistyvä yritys I ( 10 op ) or other compensating studies.

Assessment and evaluation

Learning diaries, participation of visiting lectures.
Evaluation: 0-5.

Materials

Given during the course, Reppu material, Albaum,G., Duerr, E. 2008. International Marketing and Export Management.