04IB005 CUSTOMER RELATIONS AND MARKETING 4 ECTS
- develops understanding about what is marketing process
- develops understanding about what is the role of marketing in corporations
- develops understanding about what is the value of customer oriented thinking in corporations
- acquires a knowledge of the basic strategies, concepts and competitive tools of marketing
- is able to pursue them in a business context
- is able to create a business presentation using modern ICT tools
Customer oriented approach in business, marketing environments, consumer behavior and purchasing process, marketing strategy, competitive tools of customer oriented marketing.
Modern ICT Tools for efficient presentations.
Assessment and evaluation
Active participation to the contact lectures, class exercises, course work, exam
Materials provided by the lecturer