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04IB005 CUSTOMER RELATIONS AND MARKETING 4 ECTS

Learning objectives

The student

  • develops understanding about what is marketing process
  • develops understanding about what is  the role of marketing in corporations
  • develops understanding about what is  the value of customer oriented thinking in corporations
  • acquires a knowledge of the basic strategies, concepts and competitive tools of marketing
  • is able to pursue them in a business context
  • is able to create a business presentation using modern  ICT tools

Contents

Customer oriented approach in business, marketing environments, consumer behavior and purchasing process, marketing strategy, competitive tools of customer oriented marketing.
Modern ICT Tools for efficient presentations.

 

Assessment and evaluation

Active participation to the contact lectures, class exercises, course work, exam
Evaluation: 1-5.

 

Materials

Materials provided by the lecturer