04KVK602/3+5 INTERNATIONAL MARKETING AND LOGISTICS 2+2 ECTS
- understands the internationalization process of companies
- understands the differences between various market areas
- will learn the differences between international logistics vs domestic activities
- with company cases theory is shown in practise.
International marketing vs domestic, international logistics vs domestic, company cases from different fields.
04KVK601 Kansainvälistyvä yritys I ( 10 op ) or other compensating studies.
Assessment and evaluation
Learning diaries, participation of visiting lectures.
Given during the course, Reppu material, Albaum,G., Duerr, E. 2008. International Marketing and Export Management.